Delving into the stories behind some of Brisbane's best upcoming and established artists.
Services
Client
Lethbridge Gallery
Year
2023-2024
Website
Challenge
Lethbridge Gallery wanted to raise the quality of their video output and build excitement for the exhibitions and awards they hold.
To generate engagement and promote the upcoming exhibits of some of their key artists, and to encourage entries to the art awards, the gallery came to mmond studio to create a series of shortform videos.
These assets were posted on the gallery’s social channels and used as assets to promote the exhibit when touring the show to regional galleries.
Goal
We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.
Armed with insights, we meticulously refined their brand message for authenticity and resonance. Beyond words, we embarked on a creative journey, crafting a fresh visual identity that truly showcases their unique essence. This integrated approach, blending refined messaging and a captivating visual aesthetic, empowers our client to confidently communicate their values and engage their audience in a meaningful way.
Result
The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.
Shaping comprehensive brand narratives for enduring impact.
Shaping comprehensive brand narratives for enduring impact.
